Unebiblio Teca

HTC has problems with supplies from Samsung AMOLED displays and new models of smartphones Incredible Droid and Desire will be used in parallel with the Super TFT LCDs from Sony. There remains one problem – how to explain this to customers ?

Samsung switches to the production of AMOLED Super to have screens for the tablet Galaxy Tab , and to realize plan for conquest of the world smartphone Galaxy S. It is also difficult to expect that the company will support a direct rival to HTC when it tries to thwart her plans . However, since interest Droid Incredible is so large that the order placed now will be completed in late July , HTC needs to do something about it – the plan is that , in addition to AMOLED displays use Super TFT LCDs from Sony.

HTC argues that between the Super TFT , LCD and AMOLED no noticeable difference . And although the fact is that Super TFT LCD is the same , very good technology ( IPS ), which uses Apple in their iPadach , it is the perception of analogue and field ” visibility “is characteristic for each bird and not objective . You’ll need a serious marketing effort to convince customers that their dream smartphone with AMOLED great will be the same dream when AMOLED lose . Please note that in advertising “almost makes a big difference.